Plan a Multi-Location Website Around Real Customer Routes

Give each useful page a job

Corporate pages explain the brand and network. A local service page should help a customer understand real work and reach an accountable team. Start with locations and coverage that actually exist; do not manufacture offices or city pages solely to increase search destinations.

Confirm each location’s name, services, hours, coverage, contact path, and owner. Separate local facts from reusable brand material. A change to one location’s telephone or service availability should be reviewed without silently changing the whole network.

Map every handoff to evidence

A conceptual route is: search result → relevant real location/service page → approved inquiry path → responsible location → reviewed appointment or job → reporting. For each arrow, name the actual system and what proves the transition occurred.

If a request falls back to corporate, define who reviews it and routes it onward. Keep unresolved location assignments and duplicates visible. This architecture is a planning example, not proof that a particular integration is already deployed.

• Real location and service facts
• Contact destination and intake record
• Responsible location and fallback owner
• Actual appointment or job outcome

Keep reporting and access comparable

Use consistent definitions for accepted inquiries, qualification, and booked work. Store responsible location separately from acquisition source. Receiving an inquiry at one branch is not evidence that a specific marketing channel generated it.

Expose only data appropriate to each role. Corporate oversight, owner access, and staff workflows should use the actual product’s permissions. Review a representative location workflow before claiming the architecture is implemented, then compare equivalent periods with attribution gaps visible.